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Autonomous car and driving presented at the Consumer Electronics Show (CES)

At the Las Vegas Convention center the world leading technology companies are participating in the annual International Consumer Electronics Show (CES). The show is usually used as a platform for the participants to present their new products and vision on the future to the public.

Over the last years the automobile industry is demanding its place in this world of gadgets and geeks. This year Dr. Dieter Zetsche, chairman of the board of management of Daimler AG and head of Mercedes-Benz cars, is one of the keynote speakers.

As part of his speech he presented the Mercedes vision on the future of autonomous driving:

“We don’t believe that autonomous driving is the ultimate goal. We still want the driver to be in charge, in control, be the pilot. But when you are stuck in a traffic jam, when you are driving five hours straight through Nebraska, it might not be the most fun (to drive). And at that time you can switch and say, ‘Take over, I’ll read a nice book, look at movies, or listen to music.’ So it’s your choice, you’ll always be in control, but you have the choice to hand (the controls) over to an autonomous car.”

The complete speech is available at the CES website: http://www.cesweb.org/events/keynotes.asp#Dr.-Dieter-Zetsche.

Comments: Mercedes-Benz Chairman addresses CES about future of autonomous driving